about us

11 years and still going strong!!

Established in 1997, we’ve been at the forefront of eliminating plastic bags in Australia.

From small retail shops to Coles Supermarkets to advertising campaigns, we’ve helped hundreds of customers offer environmentally friendly bag alternatives.

Promotional products, gifts with purchase, retail items and trade show carry alls, we can help you advertise your brand and be an environmentally responsible business.

We work with you to create the best bag for you.

Dimensions of bags

As most of our Australian made bags are custom made, sizes of the bags can be adapted perfectly to and for your needs. Please note that prices will vary accordingly to size and fabric used.

New styles

We are happy to work with you to create new designs as well as adapt and rework original styles. An interesting example of this is when a leading advertising agency wanted a funky satchel to hold a mobile phone package and we custom designed a shoulder satchel bag from black parachute fabric with Velcro tabs which, after the launch event, was a great bag for everyday use.


We work mainly with calico (lightweight 100% cotton), cotton drills (mid weight 100% cotton) and various weights of canvas from 8 oz to 15oz. Hemp fabric is also available. If you prefer other fabrics such as polycottons, synthetics or have your own fabric, we are happy to accommodate you.

Colour range for the following fabrics

Calico – the usual range of natural, chocolate brown, black, dark blue
The extended range has over thirty colours to choose from (click to look)

Cotton drill – white, cream, fawn, stone, khaki, sky, grey, rust, cherry, brown, bottle green, black, apricot, pink, hot pink, red, orange, gold, lime, emerald, jade, aqua, blue, royal, navy (click to look)

Polycotton - we have over forty colours to choose from for this fabric (click to look)

Canvas – natural, black, navy, red, bottle green, stone

Custom Dyeing

Take the initiative - have your bags dyed a specific PMS colour.
For Ariel Booksellers, Paddington, we custom dye fashion flavoured colours each season from aqua to burnt orange, pistachio green to midnight blue. (Minimum quantities apply)


With larger quantities, we can also print rolls of fabric (for example stripes, graphic images, corporate logos).

Screen printing and Embroidery

We work closely with our trusted screen printers and embroiderers to personalise your order with logos, designs and company details.

Business Registration Numbers

holdit bags: BN9815309

tote all pty ltd: ACN 079 157 038 ABN 88 079 157 038

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